Air Link is a regional airline providing charter and passenger services across Australia. Their focus on professional, reliable air travel needed to be matched with a brand presence that was equally consistent and polished across every interaction with clients and passengers.

I worked with Air Link across several projects, each designed to enhance brand professionalism and passenger experience:

• Email Signatures – Redesigned and standardised email signatures for staff, ensuring professionalism and consistent branding across all digital communication.

• Print-Ready Merchandise – Prepared artwork for promotional water bottles used in charter flights, aligning them with Air Link’s visual identity and ensuring smooth production for print suppliers.

• Aircraft Information Brochure (PC-12 NGX) – Developed a clean, informative brochure showcasing the features and benefits of Air Link’s Pilatus PC-12 NGX aircraft. The design balanced technical detail with engaging visuals, providing clients and passengers with a premium take-home resource.

• Passenger Briefing Cards – Crafted custom branded briefing cards, blending safety requirements with clean, easy-to-read design, so passengers could quickly understand important information while still experiencing Air Link’s brand presence.

INTRODUCTION

THE OUTCOME