WEBSITE

When I took on the project, the website was functional but suffered from being overly dense with information and lacking a consistent brand identity. My primary goal was to simplify and streamline the user experience, ensuring the brand's key message was immediately clear.

This involved a complete overhaul of the existing content structure, prioritising a concise and direct approach. The idea was to quickly introduce visitors to the brand and its services, making a strong first impression that would resonate long after they'd left the site. This process not only enhanced the aesthetic but also significantly improved the site’s usability.

A crucial part of this project was the transition of the website's management from a third-party provider to an in-house operation. This step was critical for giving the company full control over its digital presence.

To achieve this, I migrated the entire site and established a new, streamlined workflow. This process required a deep dive into the site's back end and a thorough understanding of its infrastructure. The outcome was a more agile and cost-effective solution for the client, keeping it responsive of course!

This project gave me extensive experience in designing and integrating forms, widgets, and shortcut links, as well as assigning QR codes. I also utilised my graphic design skills to professionally edit and enhance the team's 'About' page, transforming their photos into visually appealing, cohesive graphics that elevated the brand's aesthetic and professionalism.

Check it out here.

SOCIAL MEDIA

Before I began, the brand’s social media presence was inconsistent, lacking a cohesive visual identity. My goal was to create stunning, on-brand visuals to strengthen their online presence and better engage their audience.

I used my graphic design skills to develop a consistent style, from colour palettes to typography, ensuring every image and post was immediately recognisable as theirs.

This process not only elevated the brand's aesthetic but also created a more professional and unified message across all social media platforms.

Doing this has allowed me to have more creative input to the messages they are trying to convey to their audience. It needs to keep a professional tone and be factually correct to avoid legislative issues within the health space.

INTERNAL DOCS

Beyond external-facing platforms, I focused on bringing a professional and modern aesthetic to the brand’s internal documents.

My aim was to ensure every piece of communication, from pitch decks to client proposals, consistently reflected the brand's identity.

By standardising templates and graphics for these documents, I helped to create a cohesive and professional image that impresses potential leads and reinforces the brand's commitment to quality. This attention to detail demonstrates professionalism and helps to build trust and credibility before a single word is spoken.

THE OUTCOME?

Healthmarq now benefits from a streamlined creative process where branding, digital and communication needs are handled under one roof.

This not only saved them money but also allowed for faster, more consistent output — improving both their external image and internal workflow.