/ — Home (hero pitch, core services, quick local CTA)
/services/ — Services overview (link to each detailed service)
/about/ — About / Story / Why choose Maljers Creative
/portfolio/ — Portfolio (filter by industry and by location)
/pricing/ — Packages & Retainers (optional: clear retainers)
/blog/ — Blog / Local insights
/contact/ — Contact / Quote form / Booking
/payment-portal/ — Payment portal
Primary service pages (one page per service)
/services/logo-design/
/services/brand-identity/
/services/web-design/
/services/social-media-graphics/
/services/print-design/
/services/retainer-packages/ (monthly retainers / social + web care)
Regional hub
/sydney-newcastle-web-design/ — overview of region services & service links
City / area pages (spokes) — each with service anchor links and local proof
/sydney/ — Overview of Maljers in Sydney (service anchors + testimonials)
/sydney/logo-design/
/sydney/web-design/
/sydney/social-media-graphics/
/newcastle/
/newcastle/logo-design/
/newcastle/web-design/
/newcastle/social-media-graphics/
/central-coast/
/central-coast/logo-design/
/central-coast/web-design/
/lake-macquarie/
/hunter-region/
/northern-beaches/ (optional)
/central-coast/ and /hunter-region/ act as catch-alls and can link into specific towns (Gosford, Wyong, Morisset, etc.).
Local micro-pages (optional; for high-value suburbs / clients)
/newcastle/fort-street-case-study/ (example local case study)
/sydney/inner-west-branding-case-study/
Portfolio & case studies (local proof)
/portfolio/branding/
/portfolio/websites/
/portfolio/social-media/
/case-studies/<client-name>-<location>/ (each case study includes goals, process, results, local keywords)
Blog topics (local + service-related)
/blog/how-to-choose-a-web-designer-sydney/
/blog/branding-for-small-businesses-newcastle/
/blog/social-media-graphics-tips-central-coast/
/blog/retainer-vs-project-based-design/ (regional angle + SEO value)
Utility & trust
/testimonials/
/faqs/
/privacy-policy/
/terms/
/sitemap.xml
Contact variations for conversion
/contact/quote/ (brief questionnaire)
/contact/book-consult/ (calendar booking integration)
