/ — Home (hero pitch, core services, quick local CTA)

/services/ — Services overview (link to each detailed service)

/about/ — About / Story / Why choose Maljers Creative

/portfolio/ — Portfolio (filter by industry and by location)

/pricing/ — Packages & Retainers (optional: clear retainers)

/blog/ — Blog / Local insights

/contact/ — Contact / Quote form / Booking

/payment-portal/ — Payment portal

Primary service pages (one page per service)

/services/logo-design/

/services/brand-identity/

/services/web-design/

/services/social-media-graphics/

/services/print-design/

/services/retainer-packages/ (monthly retainers / social + web care)

Regional hub

/sydney-newcastle-web-design/ — overview of region services & service links

City / area pages (spokes) — each with service anchor links and local proof

/sydney/ — Overview of Maljers in Sydney (service anchors + testimonials)

/sydney/logo-design/

/sydney/web-design/

/sydney/social-media-graphics/

/newcastle/

/newcastle/logo-design/

/newcastle/web-design/

/newcastle/social-media-graphics/

/central-coast/

/central-coast/logo-design/

/central-coast/web-design/

/lake-macquarie/

/hunter-region/

/northern-beaches/ (optional)

/central-coast/ and /hunter-region/ act as catch-alls and can link into specific towns (Gosford, Wyong, Morisset, etc.).

Local micro-pages (optional; for high-value suburbs / clients)

/newcastle/fort-street-case-study/ (example local case study)

/sydney/inner-west-branding-case-study/

Portfolio & case studies (local proof)

/portfolio/branding/

/portfolio/websites/

/portfolio/social-media/

/case-studies/<client-name>-<location>/ (each case study includes goals, process, results, local keywords)

Blog topics (local + service-related)

/blog/how-to-choose-a-web-designer-sydney/

/blog/branding-for-small-businesses-newcastle/

/blog/social-media-graphics-tips-central-coast/

/blog/retainer-vs-project-based-design/ (regional angle + SEO value)

Utility & trust

/testimonials/

/faqs/

/privacy-policy/

/terms/

/sitemap.xml

Contact variations for conversion

/contact/quote/ (brief questionnaire)

/contact/book-consult/ (calendar booking integration)